
When preparing reports it is crucial that important information is conveyed in the best way for the audience to understand it. There are times when jargon is appropriate, but it should only be used when everyone involved in the conversation, in reading the report, or accessing the information can understand the jargon used.
The more important the information is the more important it is to say it right for your audience.
Make sure that your reports reflect their purpose and your audience. Include evidence and research when it is required. If you want people to take action make your points clear and simple so they will know what they need to do.
One of my clients recently received a report from their local Council following a fire safety inspection. In the report were phrases like:
"The premises has such pipes and miscellaneous services rising through the building which penetrate fire resistive building elements ...." And
"The rear ground floor final exit door and door in a path of travel to rear ground floor exit are not provided with a single handed downward action latching device, these omissions will negatively impact on the ease which persons evacuate the building in an emergency"
These points referred to an independent business in the same building, not to my clients' business. And the points were obviously important but were too confusing to understand.
If you have something to say, Keep It Simple.
In Summary
- Keep your language appropriate to your purpose.
- Sometimes it is necessary to use formal language.
- Consider using simple, clear points.
- Provide summaries to list Action and Focus points.
- Keep it simple for maximum clarity.