We all use words, and frequently use the same words as each other, but they often mean different things - and this creates confusion and misunderstandings. Add to this that timing and context is crucial. As we evolve and learn the way in which we use our words also changes.
This can have enormous impacts in our personal and business lives, if we assume that everyone understands our words as we intend them to.
This is obviously not a new idea, but I am writing about it now because I have just read an executive summary that was 25 pages long (and I thought executive summaries were a brief outline of major findings for busy people)!
Either someone has the wrong idea (the authors or me) or the definitions have changed.
When you write reports, think of who will read them, what they are for and how they will be received. It is about how you can best present your information - not how much you know!
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