How many of us have had similar experiences - ready to make a purchase but put off by the retailer not providing the information we need, or not having the stock available?
The balance between stock control and customer service, or "just in time" versus "just in case" is a tough one for small retailers.
I recently went shopping with some friends. The retailer of a small store lost a comparatively large sale (based on his stock prices) because he didn't answer our questions and wouldn't demonstrate a working model of the product. Perhaps he didn't think we were serious and ready to purchase, or perhaps he was short-staffed, or perhaps he really didn't need the sale, or there could any number of valid and not so valid reasons. No matter why, he lost the sale.
How do we greet and treat our potential clients, and can we tell how much they will spend or how long our relationship will last at the first meeting?
Like the Queen has been reported to say of meeting new people "We might not remember them, but they will remember us for the rest of their lives" - we do not know the ramifications of our actions.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment